Mauna began when a passionate triathlete recruited his wife and childhood best friend to build a business around the sport they loved. In 2019, we launched Mauna Endurance, an online coaching platform that connected coaches and athletes worldwide. During 2020, our athletes and coaches found stability, endorphins, and income through Mauna when the world was on pause.
Soon after came Team Mauna, a global triathlon team that brought athletes and coaches together to share the life-changing power of endurance sports. While creating clothing for the team, we noticed three things missing in the market: fair pricing, customization, and quick turnarounds. We decided to solve it ourselves—and fell in love with the process of designing, developing, and producing performance apparel.
By 2022, testing with friends—both amateur and pro—showed we were onto something special. The feedback was too good to ignore. We pivoted from coaching to apparel, and in July 2022, Mauna Apparel officially launched.
Today, we design, develop, test, and produce top-quality triathlon, cycling, and running apparel for athletes worldwide and for a Team Mauna that’s grown from 50 to over 600 members. Those early athlete-testers? Many are now professional athletes we proudly sponsor.